Naperville Supports Its Community Theatre
tell-tale signs throughout downtown
The merchants of Naperville are showing their support of our upcoming musical by displaying signs in their windows.
One of our teams for poster publicity - from left in the photo: Don Gingold, Emma Gingold and Garrett Wells - took this photo while leaving the nice folks at Red Mango on Jackson Street. Don plays Elisha Whitney and Garrett plays Lord Evelyn Oakleigh, both great comedic roles, and Emma is the Vocal Director and Producer for the show opening July 28, Anything Goes!
Pretty much everywhere you go around the downtown streets, you can look in the windows and you'll see signs for upcoming community events, and prominent among them, the red, white and blue of our Anything Goes poster.
Naperville is host to hundreds of people on any given day and thousands over a weekend. Window space therefore is very valuable since it gives visibility to our venerable ol' theatre troup and upcoming show.
The marketing strategy is simple and sound: get in front of people as often as possible. You never know when a person is susceptable to an idea like "let's go to the theatre and see a live performance!" We hope exposure to our poster while walking on Jefferson or Jackson or Washington streets will spark an interest or rekindle a lost love of theatre.
And we have the shop owners to thank for giving us the opportunity. Folks like the Beidelman's of Beidelman's Furniture. They hold a special place in our hearts and us in their's; they used to perform in Summer Place plays back in the '80's! And they (and their children) are welcome to audition for upcoming plays anytime!
That goes for all our local merchants and Naperville business owners too! Just this year, Nicki Anderson, head of our Chamber of Commerce, and Nicole Comis, consultant and head of sponsorships for Ribfest, guest-starred in our Spelling Bee. We'd love to see more.
After all, we are NAPERVILLE'S COMMUNITY THEATRE!